Why churches, ministers and artists shouldn’t depend on Facebook and Twitter

Facebook and Twitter have changed the way we communicate and connect with each other. I believe that they are tools that should be used no matter what type of ministry you have.

Having said that, I also believe that social networks are completely unreliable. You may be using them today to advertise your events or to minister to people, but tomorrow they could be completely gone. That is why it is important for ministries to have their own websites.

A couple of years ago, MySpace was the big thing. I would frequently see music artists using MySpace as their presence on the web. This is a huge mistake. Everyday, MySpace is moving closer and closer to being irrelevant. If MySpace ever shuts down, it is likely that those people will lose all of the information that was stored there.

Whether you are a church or a Gospel artist, it is important to know that in many ways you are a brand. Your brand needs its own website. You need one central location where people can find information about you and connect with you. Social networks like Twitter and Facebook should be used to augment your presence online.

The advantage of using social networks is that they are easy to setup. You don’t need a lot of technical knowledge. While setting up a website may be slightly more difficult, it is definitely an investment that you need to make.

You may not have the money to hire someone to build a website for you. If money is an issue, then there are plenty of free and simple tools online like WordPress.com and Weebly.com. These sites will allow you to have a simple but effective website up and running in just a few minutes.

If you do decide to have someone build your site, make sure it is updated frequently. In a perfect world, it would be great if you could hire someone to do this for you. I understand that this probably isn’t an option for most people. An alternative would be to have some build your site using a content management system (CMS).

The use of a CMS allows someone else to initially create your site. Then, you will easily be able to add and edit content without the need of a lot of technical knowledge.

The world does business and ministry on the web. The web is our present and the web is our future. If you are serious about your ministry (preaching, teaching, music), then having a website is crucial. If you depend solely on Facebook and Twitter, you could live to seriously regret it.

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